Hi, I’m Sarah
I’m a growth marketer with a background in B2B SaaS, WordPress, content strategy, and owned digital businesses.
I work across organic acquisition, product-led content, email, conversion, analytics, and AI-augmented execution to help businesses attract the right audience and turn attention into action.
Content has been a major part of that work, but increasingly, my role spans the full journey from acquisition and positioning to conversion, experimentation, and growth.
Over the past 10 years, I’ve worked across organic acquisition, product-led content, customer journeys, conversion-focused pages, email, performance analysis, and editorial optimization, using content as one part of a broader growth strategy.
10+ years in marketing · 1,100+ content assets · 50+ Page 1 rankings · 200K+ monthly organic views · $8K+ tracked product revenue
Core expertise
Growth Marketing · B2B SaaS · Organic Acquisition · Email & Lifecycle Marketing · CRO · Product-Led Growth · SEO/AEO/GEO · Performance Analytics · WordPress · AI-Augmented Marketing Workflows · Experimentation
- Core expertise
- Owned Growth Platform – The Avid Inspire
- The Avid Planner – Zero-to-One Product Growth
- B2B SaaS & Product-Led Growth Work
- Revenue-Generating Content
- More SaaS Work Across Caseproof Brands
- Acquisition, Campaign & Editorial Strategy
- Landing & Service Pages
- Selected Editorial Work
- Growth & Audience Development Projects
- Let’s Work Together
Owned Growth Platform – The Avid Inspire
I manage The Avid Inspire as an owned growth platform, handling organic acquisition, SEO, email, site structure, publishing, performance analysis, conversion, and monetization. I use the site to test ideas, improve customer journeys, and turn audience growth into measurable business opportunities.
Growth Experiment: Title Repositioning + Content Refresh
I identified a high-potential travel article that was underperforming and concluded that the original title was not strong enough to compete for clicks. I reworked the title to better match search intent, refreshed the article, and prepared it to capture demand ahead of the summer travel period.
Before the changes, the article generated 48 views between March and May. From June through August, it became the site’s top-performing post with 3,818 views. Over the same period, overall site views increased from 2.2K to 7.2K, while search-engine referrals rose from 558 to 4,046.
The lift was especially useful because it showed the value of revisiting existing content when the underlying topic still has demand. Rather than publishing something new and hoping it performs, I used performance data to identify a weak point, improved the article’s positioning and presentation, and gave an existing asset a much stronger chance to earn traffic.
Email Acquisition & Lifecycle Marketing
I use email to extend The Avid Inspire’s relationship with readers beyond search, building touchpoints from subscriber acquisition and segmentation through campaign messaging and ongoing newsletters.
Mid-Content Email Acquisition – The Avid Inspire
Built and deployed a mid-content signup experience within The Avid Inspire’s travel articles to convert organic readers into email subscribers. The form promotes Travel Talk Tuesday, a twice-monthly newsletter I created to continue the relationship with readers beyond their initial site visit.
Ongoing Subscriber Engagement – Travel Talk Tuesday
Created Travel Talk Tuesday as a recurring newsletter to continue engaging readers after their initial website visit, using original travel stories, destination insights, and visa guidance to bring subscribers back into The Avid Inspire ecosystem.
SEO Performance Highlights
Organic search performance highlights from The Avid Inspire.
In-Depth Guides
The Avid Planner – Zero-to-One Product Growth
I built and launched The Avid Planner from the ground up, taking it from customer research and product development through positioning, launch, email marketing, conversion, and sales.
Customer Research Before Launch
Before creating the product, I surveyed 25 potential customers to understand what they wanted from a planner and what would influence their decision to buy. I researched their current planner habits, pain points, preferred features and formats, design preferences, pricing expectations, and willingness to pay.
I used the responses to guide product and positioning decisions rather than building solely around my own assumptions.
Testing Willingness to Pay
Price was one of the areas I tested before launch. When asked whether they could pay ₦15,000 or more for a planner, 20% of respondents selected ₦15,000, while 80% preferred a lower price.
The research showed clear price sensitivity, but I also had information about the features, design, packaging, and experience customers valued. I launched the planner at ₦15,000 and sold approximately 55 units, generating about ₦825,000 in planner revenue.
From Research to Product
After the research, I designed The Avid Planner in Canva and developed the product around the needs I had identified. I handled the product positioning, website and sales pages, pricing, launch messaging, and the customer journey from discovery to purchase.
Go-to-Market & Launch
I built the go-to-market campaign across email, social media, WhatsApp, and the website, starting before launch rather than waiting until the product was available. I used the waitlist to introduce the collection, reveal products, explain what customers could expect, and build toward launch day.
Email was one part of that journey. A pre-launch email sent four days before release recorded a 69.2% open rate and 7.7% click rate, while the launch-day email recorded a 64.3% open rate and 35.7% click rate. I supported the email campaign with social content documenting the product story, behind-the-scenes preparation, product reveals, and the countdown to launch.
Traffic Without Sales: Finding the Conversion Problem
After launch, I noticed a gap between traffic and sales. The site was attracting thousands of views, but that attention was not translating into the number of purchases I expected.
When I looked deeper at the audience data, I found something I hadn’t planned for: the United States was the site’s largest source of views, accounting for 2,003 views between January and June, compared with 753 from Nigeria. I had built the buying experience primarily for Nigerian customers, even though a significant share of the people discovering the brand were overseas.
That gave me a hypothesis: international visitors were interested in the products, but the site wasn’t doing enough to answer the questions that could stop them from buying, particularly whether I shipped internationally, what the products and packaging looked like, and how much they would pay in their own currency.
What I Changed
I treated this as a conversion problem rather than a traffic problem. Instead of trying to bring more people to the site, I focused on reducing uncertainty for the visitors who were already there.
I revised the homepage and product experience to make international shipping more visible, added currency options for USD, EUR, and NGN, strengthened product descriptions, and made the physical buying experience easier to understand by showing the packaging, product options, and what customers would actually receive. I also reorganized parts of the homepage to surface product categories and gifting options more clearly.
The Result
The behavior after the changes gave me a strong signal that the international buying experience had been part of the problem.
The following month, five customers from the US and one from Canada purchased. I also heard directly from customers that seeing the packaging helped influence their decision to buy.
More importantly, the experiment changed how I approached growth. The site didn’t necessarily need more traffic. It needed a better experience for the traffic it already had.
What I Learned
The Avid Planner taught me to look beyond surface-level metrics. Traffic alone wasn’t the goal; I needed to understand who was arriving, where they were getting stuck, and what I could change to move them closer to purchase.
It also reinforced how I like to work: start with customer insight, ship something, watch what happens, investigate the data when expectations and results don’t match, and iterate from there.
B2B SaaS & Product-Led Growth Work
I work across B2B SaaS and WordPress products, using organic acquisition, search intent, conversion-focused messaging, and performance data to support customer acquisition and revenue.
The featured examples below show how I use search intent, product positioning, commercial goals, and customer pain points to support acquisition and conversion.
Affiliate Program ROI: How to Calculate If It’s Working
Description:
A comprehensive guide addressing a critical blind spot for business owners: mistaking affiliate activity for actual profitability. It surfaces hidden operational costs such as admin hours, creative production, commission payouts, and fraud risk, then introduces a five-variable framework for measuring whether an affiliate program is actually profitable.
Strategic Approach:
Turned a hidden business problem into a clear reason to consider Easy Affiliate. Readers arrive wanting to calculate affiliate ROI, but the piece also surfaces the limitations of manual tracking and shows how reporting gaps can obscure costs and profitability. By connecting those pain points to Easy Affiliate’s reporting and tracking capabilities, the article positions the product as part of the solution rather than forcing a sales pitch.
How To Automate Different Experiences for Every Membership Tier (No Code)
Description:
A guide to the “differentiated experience” problem, showing why basic content gating alone may not be enough to retain premium members. It outlines four high-value no-code workflows using Uncanny Automator to deliver VIP perks, priority support routing, tier-specific onboarding, and other premium member experiences.
Strategic Approach:
Framed a common membership challenge, making premium tiers feel meaningfully different, as a product-led use case for MemberPress and Uncanny Automator. Rather than presenting automation as a technical feature, the article connects it to lifecycle and retention goals: stronger onboarding, more relevant member experiences, clearer premium value, and less manual work. This keeps the focus on business outcomes rather than the automation itself.
Subscription Models for Membership Sites in 2026
Description:
A guide to modern membership monetization models, including tiered, freemium, one-time payment, pay-per-content, and hybrid subscriptions. The piece explains each model through customer buying psychology and recognizable examples, helping creators choose a structure that fits their offer.
Strategic Approach:
Connected a high-intent business decision, choosing a subscription model, with WishList Member’s flexibility. Rather than forcing the product into the article, the piece maps recurring memberships, one-time access, pay-per-post content, and hybrid models to the capabilities needed to run them. This creates a natural path from monetization strategy to product consideration while showing how the platform can support different revenue models as a business evolves.
Build a 4-Second Churn Alert System Using MemberMouse and Zapier
Description:
A tactical guide to reducing involuntary churn caused by failed or expired card payments. It shows how MemberMouse and Zapier can trigger real-time alerts to internal team channels, giving teams a faster way to follow up before a failed payment becomes a lost member.
Strategic Approach:
Built the piece around a direct revenue problem: recurring income lost to failed payments. Instead of treating MemberMouse’s developer tools as a technical feature, the article connects them to a practical churn-reduction workflow through real-time alerts and faster follow-up. It also ties the setup back to ROI by showing how retaining even a small number of members can help offset the cost of the software.
Revenue-Generating Content
Selected content with directly attributed product sales, showing how search intent, product-led strategy, and conversion-focused execution contributed to revenue.
7 Best WordPress Forum Plugins for Membership Sites
How to Create a Successful Video-Based Learning Experience
More SaaS Work Across Caseproof Brands
Beyond the featured work above, I support organic acquisition and commercial content across multiple WordPress SaaS brands within the Caseproof portfolio.
MemberPress · PrettyLinks · ThirstyAffiliates · WishList Member · MemberMouse · Easy Affiliate
Acquisition, Campaign & Editorial Strategy
SEO Content Brief – WishList Member
BOFU content brief covering search intent, funnel stage, article structure, product positioning, and conversion strategy.
View Sample
Social Media Content Calendar – OnyxHairDor
Weekly content strategy covering content pillars, post concepts, campaign goals, CTAs, funnel stages, and performance metrics across Instagram and Facebook.
View Sample
Landing & Service Pages
401(k) Financial Advisor – Oxford Advisory Group
Financial services page targeting high-intent retirement planning and 401(k) advisory searches.
View Live Page
Wealth Management Services – Oxford Advisory Group
SEO-focused financial services page.
View Live Page
Selected Editorial Work
Valnet Inc. – TheTravel
Travel features and destination content written for a large consumer travel publication.
View Published Work
WorldAtlas
Destination features covering towns, cities, and regions across North America, with a focus on useful, search-driven travel content.
View Published Work
Growth & Audience Development Projects
The Ultimate Planning Guide – The Avid Planner (Lead Magnet)
A downloadable planning guide created to attract productivity-focused leads, capture email subscribers, and move them into my owned audience.
View Project
Digital Products
Developed and marketed productivity resources, travel guides, and itineraries to turn audience interest into paid offers across my owned brands.
View The Avid Inspire Shop
Social Media & Campaign Distribution
Created campaign messaging and audience-focused content across social channels to support launches, drive traffic, and extend the reach of owned products and services.
View: The Avid Travel Co | Sarah Olaleye
Let’s Work Together
I’m open to growth marketing opportunities where I can bring together acquisition, lifecycle marketing, conversion, content, analytics, and experimentation to drive measurable business growth.
